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Sebamed unveils new campaign #pHmatters for hair care portfolio

The campaign consists of multilingual films

Sebamed has announced the launch of its latest integrated campaign #pHmatters.

The campaign re-affirms Sebamed’s commitment to highlight the importance of using pH 5.5 based products for healthy hair and skin.

The campaign #pHmatters leverages tongue-in-cheek humour. The series of multilingual films in languages such as Hindi, English, Kannada, Marathi, Tamil, Telugu and Malayalam to reach consumers across India. The brand will also be promoting it across all media platforms including TV, Digital, social media, Print, Movie screens and out-of-home.

Shashi Ranjan, President, USV Consumer Products (Sebamed) said, “We are a purpose-driven organization that has constantly challenged the convention and redefined the perspectives in the realm of personal care with a singular focus on bringing positive impact in the lives of our consumers. #pHmatters campaign stands as a testament to our commitment, as we highlight the importance of pH 5.5 for healthy hair and scalp-based evidence-based science. As a brand committed to transparency and authenticity, we invite our audiences to join the conversation on the importance of pH 5.5 for healthy hair and skin.”

Abhinav Chugh, Category Head Sebamed shares, “The launch of our new #pHmatters campaign reaffirms our commitment to enable consumers with new knowledge backed by science. The #pHmatters campaign leverages tongue in cheek humour to land the point that hair plays a very important role in our consumers life and pH 5.5 based hair care products help in maintaining healthy hair and scalp. The campaign highlights the criticality of using pH 5.5 based products for healthy hair and urges consumers to switch to Sebamed range of hair care products with perfect pH5.5 .”

Suyash Khabya, Creative Head at The Womb, “The campaign has a unique presentation of humour, without trying too hard. It’s simple yet unignorable. In an absurdist situation of a funeral, a father is eulogising his son. However, as the ad progresses things take an interesting turn as he starts speaking about ‘regrets’ in the same breath as ‘hair loss’. The plot is engaging and the brand messaging bang on. Apart from the master film, there are interesting, witty 10 seconders, an OOH campaign and more digital ideas.”

Video List
Sebamed | Healthy Hair | #pHmatters | Hindi