Author: sudhanshutooteja

AI and sustainability drive Tonic Worldwide’s 30% FY24 growth goal Chetan Asher, founder & CEO, and Sudish Balan, co-founder & CCO, credit A.I., sustainability, and interface development for the company’s growth. Many digital agencies have worked on AI-helmed creatives for campaigns of companies like Baskin Robbins, Oreo, and Burger King. While AI-led campaigns have brought…

Bikano’s global takeover plans have their origins in Magic Bhujia The brand targets a 40% YOY growth via global frozen products debut and intends to expand Magic Bhujia globally post its domestic success, says HOM. Responding to the ever-changing Indian snack market, Bikano, the prominent Indian snacks and sweets manufacturer, has introduced ‘Magic Bhujia‘, a…

Inside CEAT’s aspiration to become synonymous with cricket The tyre company’s MD and CEO, and CMO speak on its IPL association, advertising for the upcoming cricket World Cup, and whether it needs brand building. For a company that started its innings in India over 70 years ago, and in FY23 scored an annual consolidated revenue…

SRK and Alia vouch for FabriCare’s high-performance fabrics in a new campaign The campaign centres around the themes of action and humour while maintaining the aesthetics of a home decor brand. D’Decor has recently unveiled its in-house brand, ‘FabriCare,’ which specialises in high-performance fabrics. To commemorate this launch, the brand released an ad film featuring…