Category: Media

JioCinema registered strong growth in paid subscribers: Mukesh Ambani The platform will soon be introducing more features like multi video, picture-in-picture and multi-lingual support for Indian languages. JioCinema delivered industry-leading engagement metrics registering strong growth in paid subscribers, said Mukesh Ambani, chairman and managing director, Reliance Industries, during its 46th annual general meeting on Monday. “Our media…

Here’s how Network18 plans to navigate its foray within the CTV space Pranav Bakshi, head- digital video strategy and partnerships, Network18, details the ad and content strategy for the network’s recently launched CTV channels. In the realm of content consumption, connected television has emerged as a formidable strength to be reckoned with in recent times.…

IDFC First secures title sponsorship for BCCI international and domestic home matches The association will commence with the 3-match ODI series against Australia scheduled for next month. The Board of Control for Cricket in India (BCCI) had issued an Invitation to Tender Title Sponsor Rights For BCCI Events (ITT). Pursuant to the tender process, the…

Ahead of the Asia Cup and ICC Men’s Cricket World Cup, a new spot promotes Disney+ Hotstar’s free-on-mobile offering It emphasises the match between India and Pakistan during the Asia Cup. Disney+ Hotstar, through a new ad, says it will stream the upcoming Asia Cup cricket tournament and the ICC Men’s Cricket World Cup for…

How going back to the basics of movie marketing played a role in the success of ‘Gadar 2’ Unlike the digital heavy movie marketing typically seen today, the makers relied on OOH and on-ground activations to drive curiosity around Gadar 2 says, Neeraj Joshi of Zee Studios. The recent successes of films like ‘Barbie’ and…

The CEO of Jagran New Media Bharat Gupta outlines Jagran New Media’s ambitious Rs 1,000 crore growth plan for 2028. The CEO of Jagran New Media talks about transforming the company from decades-long streak of losses to a highly profitable entity in less than five years. Jagran New Media, the digital wing of Jagran Prakashan…