Author: sudhanshutooteja
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The ASCI Academy looks to prevent than become the cure for violative advertising
The ASCI Academy looks to prevent than become the cure for violative advertising It is tired of symbolic corrective action after an ad’s release, it wants agencies and brands to self-regulate from the ideation stage. The ‘ASCI Academy’, officially unveiled on 28 August 2023, is nothing but an exercise in literally taking the ‘prevention is…
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JioCinema registered strong growth in paid subscribers: Mukesh Ambani
JioCinema registered strong growth in paid subscribers: Mukesh Ambani The platform will soon be introducing more features like multi video, picture-in-picture and multi-lingual support for Indian languages. JioCinema delivered industry-leading engagement metrics registering strong growth in paid subscribers, said Mukesh Ambani, chairman and managing director, Reliance Industries, during its 46th annual general meeting on Monday. “Our media…
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Here’s how Network18 plans to navigate its foray within the CTV space
Here’s how Network18 plans to navigate its foray within the CTV space Pranav Bakshi, head- digital video strategy and partnerships, Network18, details the ad and content strategy for the network’s recently launched CTV channels. In the realm of content consumption, connected television has emerged as a formidable strength to be reckoned with in recent times.…
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Too Yumm! bets on Bigg Boss OTT 2 to target metro markets
Too Yumm! bets on Bigg Boss OTT 2 to target metro markets Too Yumm! launched its new product on Bigg Boss OTT. We spoke to VP, marketing to learn the idea behind it, marketing strategy and more. The recent season of Bigg Boss OTT gained traction by offering viewers round-the-clock access to their favourite influencers,…
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IDFC First secures title sponsorship for BCCI international and domestic home matches
IDFC First secures title sponsorship for BCCI international and domestic home matches The association will commence with the 3-match ODI series against Australia scheduled for next month. The Board of Control for Cricket in India (BCCI) had issued an Invitation to Tender Title Sponsor Rights For BCCI Events (ITT). Pursuant to the tender process, the…
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Ahead of the Asia Cup and ICC Men’s Cricket World Cup, a new spot promotes Disney+ Hotstar’s free-on-mobile offering
Ahead of the Asia Cup and ICC Men’s Cricket World Cup, a new spot promotes Disney+ Hotstar’s free-on-mobile offering It emphasises the match between India and Pakistan during the Asia Cup. Disney+ Hotstar, through a new ad, says it will stream the upcoming Asia Cup cricket tournament and the ICC Men’s Cricket World Cup for…
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How going back to the basics of movie marketing played a role in the success of ‘Gadar 2’
How going back to the basics of movie marketing played a role in the success of ‘Gadar 2’ Unlike the digital heavy movie marketing typically seen today, the makers relied on OOH and on-ground activations to drive curiosity around Gadar 2 says, Neeraj Joshi of Zee Studios. The recent successes of films like ‘Barbie’ and…