Category: Marketing

Too Yumm! bets on Bigg Boss OTT 2 to target metro markets Too Yumm! launched its new product on Bigg Boss OTT. We spoke to VP, marketing to learn the idea behind it, marketing strategy and more. The recent season of Bigg Boss OTT gained traction by offering viewers round-the-clock access to their favourite influencers,…

Bisleri partners With ‘King of Kotha’ to strengthen its presence in South India The association features Dulquer Salmaan on Bisleri’s limited-edition packs – 500 ML, 1 Litre, and 2 Litre. Bisleri, has partnered with the Mollywood movie, King of Kotha, starring Dulquer Salmaan. The association features Dulquer Salmaan on Bisleri’s limited-edition packs – 500 ML,…

‘Don’t think, just eat,’ is KFC’s new proposition for Double Down Burger The campaign will run on TV and digital platforms, along with a 360-degree plan. In KFC India’s latest campaign for the limited edition Double Down Burger, Colonel Sanders has one clear message for chicken lovers – ‘Issey samjho mat, bas khao’. There are no questions to be asked about…

What makes Ching’s Secret owner Capital Foods a prime acquisition target for ITC and Nestlé? The company behind Bigg Boss’s favourite chutney dominates Ching’s Schezwan Chutney market with 90% share, eyes expansion into spice and noodles. Over the past few months, a string of prominent companies, including Nestle, ITC, Hindustan Unilever, and Tata Consumer Products,…