Inside CEAT’s aspiration to become synonymous with cricket The tyre company’s MD and CEO, and CMO speak on its IPL association, advertising for the upcoming cricket World Cup, and whether it needs brand building. For a company that started its innings in India over 70 years ago, and in FY23 scored an annual consolidated revenue
SRK and Alia vouch for FabriCare’s high-performance fabrics in a new campaign The campaign centres around the themes of action and humour while maintaining the aesthetics of a home decor brand. D’Decor has recently unveiled its in-house brand, ‘FabriCare,’ which specialises in high-performance fabrics. To commemorate this launch, the brand released an ad film featuring
Meta plans to launch web version of Threads next week: WSJ report The users will be able to see thread’s posts on the web but access to it will be limited as the threads app is built keeping mobile users in mind. According to a report by Wall Street Journal, the social media giant Meta