The ASCI Academy looks to prevent than become the cure for violative advertising It is tired of symbolic corrective action after an ad’s release, it wants agencies and brands to self-regulate from the ideation stage. The ‘ASCI Academy’, officially unveiled on 28 August 2023, is nothing but an exercise in literally taking the ‘prevention is
JioCinema registered strong growth in paid subscribers: Mukesh Ambani The platform will soon be introducing more features like multi video, picture-in-picture and multi-lingual support for Indian languages. JioCinema delivered industry-leading engagement metrics registering strong growth in paid subscribers, said Mukesh Ambani, chairman and managing director, Reliance Industries, during its 46th annual general meeting on Monday. “Our media
Here’s how Network18 plans to navigate its foray within the CTV space Pranav Bakshi, head- digital video strategy and partnerships, Network18, details the ad and content strategy for the network’s recently launched CTV channels. In the realm of content consumption, connected television has emerged as a formidable strength to be reckoned with in recent times.