Category: Advertising

Mullen Lintas redefines Manipal Hospitals’ story with new brand campaign The campaign’s core message emphasises preventing reactive critical care through daily self-care prioritisation. Mullen Lintas, one of MullenLowe Lintas Group’s acclaimed creative agencies, has unveiled an exciting new advertising campaign in collaboration with Manipal Hospitals, one of the leading healthcare providers in the country, aimed…

Pepsi’s 125th birthday celebrations to go on for 125 days, include a new logo rollout, and even a diner Consumers in the States stand to win a free Pepsi-Cola as the festivities kick in. Starting August 28, 2023, Pepsi Cola will start its 125th birthday celebrations that will go on for 125 days till the…

Post KBC reference, Piyush Pandey explains Big B’s ‘Angry Old Man’ avatar that made the Pulse Polio campaign a nationwide hit Although a government initiative, the makers had to shoot the ads at Big B’s other shoot locations during lunchtime, courtesy of lack of funds. Not many in the advertising world can come up on…

Bikano’s Raksha Bandhan campaign spotlights sibling love and advocates for adoption This year’s #PyarKaMeethaBandhan campaign builds on the success of last year’s campaign by focusing on the emotion of sibling love. Bikano has launched a campaign called #PyarKaMeethaBandhan which is based around the festival of Raksha Bandhan. The campaign encourages love, bonding, and compassion, while…

Haldiram’s launches ‘Pyaar Ka Tohfa’ campaign celebrating Raksha Bandhan Haldiram’s has unveiled a special box of assorted sweets, featuring the ever-popular Laddoo. Haldiram’s, has recently launched a heartwarming campaign “Pyaar Ka Tohfa” underlining the ever-lasting bond between brothers and sisters on this Raksha Bandhan. Alongside its diverse range of delectable and well-designed gifting range of…

Swiggy’s Raksha Bandhan film celebrates sibling love with a dash of delivery delight Featuring OTT actors Satish Ray, Shrishti Srivastava, and Manik Papneja as three siblings, the film takes us through the fun banter and leg-pulling akin to every sibling relationship. This Raksha Bandhan, Swiggy has released a digital film celebrating the sweet love-hate relationship…

Google, McDonald’s, Zomato, Netflix celebrate Chandrayaan-3’s historical lunar success As Chandrayaan’s Vikram lander touches down on the moon brands join in on ISRO’s triumph, expressing their joy and support. India’s space agency ISRO has once again etched its name in the annals of history. Today (August 23, 2023), at 6:02 pm local time, the nation…

AI and sustainability drive Tonic Worldwide’s 30% FY24 growth goal Chetan Asher, founder & CEO, and Sudish Balan, co-founder & CCO, credit A.I., sustainability, and interface development for the company’s growth. Many digital agencies have worked on AI-helmed creatives for campaigns of companies like Baskin Robbins, Oreo, and Burger King. While AI-led campaigns have brought…

Bikano’s global takeover plans have their origins in Magic Bhujia The brand targets a 40% YOY growth via global frozen products debut and intends to expand Magic Bhujia globally post its domestic success, says HOM. Responding to the ever-changing Indian snack market, Bikano, the prominent Indian snacks and sweets manufacturer, has introduced ‘Magic Bhujia‘, a…

Inside CEAT’s aspiration to become synonymous with cricket The tyre company’s MD and CEO, and CMO speak on its IPL association, advertising for the upcoming cricket World Cup, and whether it needs brand building. For a company that started its innings in India over 70 years ago, and in FY23 scored an annual consolidated revenue…