Category: Advertising

SRK and Alia vouch for FabriCare’s high-performance fabrics in a new campaign The campaign centres around the themes of action and humour while maintaining the aesthetics of a home decor brand. D’Decor has recently unveiled its in-house brand, ‘FabriCare,’ which specialises in high-performance fabrics. To commemorate this launch, the brand released an ad film featuring…

Meta plans to launch web version of Threads next week: WSJ report The users will be able to see thread’s posts on the web but access to it will be limited as the threads app is built keeping mobile users in mind. According to a report by Wall Street Journal, the social media giant Meta…

Core offerings drive 60-65% of business: Barista eyes expansion to 500 outlets by 2024 In an exclusive tête-à-tête with Rajat Agrawal, CEO of Barista Coffee, we spoke about the brand’s ambitious strategy, positioning, retail model, and more. Over the past two decades, coffee in India has shifted from being a beverage enjoyed by some people…

Amazon Pay launches ‘Bill Payment Ka Smarter Way’ campaign starring Ayushmann Khurrana The campaign highlights the convenience, ease, and affordability of using Amazon Pay for bill payments and recharges. Amazon Pay, the digital payments brand of Amazon, has unveiled a new advertising campaign titled “Bill Payment Ka Smarter Way,” featuring Bollywood actor Ayushmann Khurrana. The…

Poonam Dhillon and Columbia Pacific Communities launch #FraudFighters campaign The campaign aims to educate and protect senior citizens against the increasing financial cyber scams targeting them. Actor Poonam Dhillon has teamed up with Columbia Pacific Communities (CPC), to launch an awareness campaign #FraudFighters on World Senior Citizens Day, August 21. The campaign, powered by Karnataka…

Ferrero Rocher Moments features Sara Ali Khan in its latest Raksha Bandhan campaign The brand encourages everyone to create delightful memories with their siblings and make every moment perfect with Ferrero Rocher Moments. Ferrero Rocher Moments, announced its re-association with Sara Ali Khan for its latest Raksha Bandhan campaign.  Ferrero Rocher Moments has taken a…

Jio launches Netflix Subscription on Prepaid Plans​​ Jio users will get unrestricted Netflix access on recharging with the new Jio-Netflix prepaid plans. Jio has announced the launch of Jio prepaid plans with a bundled Netflix subscription. A Netflix subscription is already available on select Jio Postpaid and Jio Fiber plans, but this is the first…