Category: Advertising

Godrej’s #RespectAllBandhans campaign elevates inclusivity and unity The two new films depict relationships that deserve to be cherished, regardless of any external factors. The digital films released in the second edition of the campaign by Godrej L’Affaire and Godrej Vikhroli Cucina attempt to break biases and encourage people to be more accepting of others. Godrej…

Uber takes nostalgia ride in its latest campaign to celebrate 10 years in India The campaign features actor Sonu Sood and showcases the milestones of the company in India. Ten years ago today, the first Indian rider hailed an Uber on the streets of Bengaluru, beginning a journey that would quickly see the app become…

French Essence TVC seamlessly blends French elegance with Indian Allure The ad has a montage of well-known French landmarks and typical Indian scenes, set to a melodic soundtrack. The luxury fragrance brand, French Essence, has come out with a new TVC that is simply captivating. It takes the viewers on a fragrant journey that flawlessly…

The ASCI Academy looks to prevent than become the cure for violative advertising It is tired of symbolic corrective action after an ad’s release, it wants agencies and brands to self-regulate from the ideation stage. The ‘ASCI Academy’, officially unveiled on 28 August 2023, is nothing but an exercise in literally taking the ‘prevention is…

^ a t o m network launches ^ a t o m Consult Aniruddha Khandekar will anchor this mandate. ^ a t o m network has launched a new agency ^ a t o m Consult. For this new outfit, ^a t o m Network and G-S-D Consulting have come together to focus on ‘growth…

Sebamed unveils new campaign #pHmatters for hair care portfolio The campaign consists of multilingual films Sebamed has announced the launch of its latest integrated campaign #pHmatters. The campaign re-affirms Sebamed’s commitment to highlight the importance of using pH 5.5 based products for healthy hair and skin. The campaign #pHmatters leverages tongue-in-cheek humour. The series of…

Sebi tells registered entities to cut ties with unregistered finfluencers The regulator has strictly asked financial advisors to register themselves for future collaborations and adhere to the rules The Securities and Exchange Board of India (SEBI) on August 25 released a consultation paper on the association of SEBI-registered intermediaries and regulated entries with unregistered entities…